Nilofar Shamim Haja is a Bangalore-based content strategist and digital marketing consultant working with brands, not-for-profit and cultural organizations to scale their digital presence. She has been an editor and researcher for the last 20 years and writes about art, architecture, design, and the built environment. Recently she began her entrepreneurial journey with Knottted With Love, a lifestyle brand that works with women artisans in Tamil Nadu to create sustainable, handcrafted products.